Window shopping: ByEngberg in Stockholm


ByEngberg Store, Nybrogatan 72, Stockholm

We visited the emblematic children boutique By Engberg in Stockholm, during one of our parental leave trips to Sweden and I have to say this boutique is one of the great examples of running a successful online and offline business! You can find Johanna Engberg the owner, instagraming every day looks and blogging her thoughts and styles while being a hands-on mother of her daughter Olivia and working hard and great in her own business.

I love the black & white walls and decoration and the cosy but modern style. The boutique is arranged almost every week with new clothes, prints and styles and you can find a different setup every time you are going in. Another thing I like a lot is the combination between baby and children clothing with books from Ebba von Sydow and nail polish for children from little BU with the Princess-Estelle-of-Sweden famous lace bows from Petite Olivia.

Always something new is going on and Johanna is taking care of hosting wonderful events in her boutique like a new book, year celebration or press days.

I think, By Engberg is more than a only a Baby & Children Boutique, it is an example of how powerful and strong women could create amazing businesses reflecting their personalities and being successful with.


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